ALDA sponsors an annual compensation survey, as well as periodic surveys, such as the Marketing & Sales Benchmark Survey to help members benchmark their operations and improve business performance. As the sponsor, ALDA subsidizes member participation, but companies must participate in the surveys to receive final results.


[spoiler title=”Annual Compensation Survey” style=”2″] Originally focused on customer-facing positions in sales, marketing, and service—areas in which industry-specific information is especially important—the survey includes R&D, manufacturing, and administration plus analyzes global data by country.

This survey is conducted by Pearl Meyer & Partners and covers:

  • Base salaries
  • Incentive eligibility and pay
  • Bonus compensation for each position
  • Mix of base and incentive pay
  • Compensation practices
  • Salary administration
  • Professional and managerial total compensation
  • Data reported on a country-by-country basis

View a sample of the Job Families >

View a sample of the Output Data >

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[spoiler title=”Marketing & Sales Benchmark Survey” style=”2″] In 2012, ALDA released the results of a Marketing & Sales Benchmark Survey. Designed to help ALDA members better understand industry-specific expenditures for several types of marketing and sales programs, the survey provides data on 2011 spending and 2012 projected budgets for:

  • Advertising
  • Direct mail
  • Tradeshows
  • Seminars
  • Web activities
  • Market research
  • Brand management
  • Customer events
  • Social media

It also provides a snapshot of full-time employees, revenue, and operations expense budgets by geographical regions and for 10 categories of sales operations.

Contact us for more information.