2021 Virtual Marketing & Sales Executives Conference

ALDA member sales & marketing executives will convene virtually on Thursday, March 18 at 11:00 AM Eastern for the annual ALDA Marketing & Sales Executives Conference. This year’s event will focus on sales and marketing communication in the new normal, with a heavy emphasis placed on the necessitated pivot to digital and the long-term strategic impact on our industry. Attendees will hear from customers, industry experts, and each other regarding the latest trends and what’s next.

Thursday, March 18
11:00 AM – 1:00 PM Eastern US

First Session:

Customer panel moderated by Bill Kelly from Bioinformatics. Panel will feature customers from life sciences & clinical diagnostics research.
http://www.bioinfoinc.com/

Second Session:

Trends, Innovations & Predictions in the new world of sales & marketing presented by Matt Greenstein with the Alexander Group.
http://www.alexandergroup.com/

Networking via breakout rooms:  Rooms will be pre-assigned with topics selected during the registration process. Topics include:

• Reconfiguring sales & marketing strategy post-COVID **

• Innovations in digital sales & marketing **

• AR/AI

• Creating and leveraging virtual events

• Creating and leveraging content & video marketing

• Account-based mgmt & customer lifetime value **

** Denotes sessions moderated by The Alexander Group.

A reminder that ALDA membership is a corporate membership; any individuals from your company who would find this content valuable can attend, free of charge.

Watch a short video from Bill Kelly, BioInformatics

Watch a short video from Matt Greenstein, The Alexander Group